It is reported that AliExpress is preparing for “semi-hosting” recently. Semi-hosting adopts directional invitation mode, and some sellers have received invitations.
According to the insiders, AliExpress aims to make full use of market opportunities in order to gain more advantages in the hot situation. They believe that AliExpress is the first to launch semi-hosting service because the full hosting service has been recognized by the market, and now it is time to further expand the growth momentum.
In the latest investment promotion activities of AliExpress, semi-hosting service is described as a more flexible business hosting solution, followed by full hosting service. Semi-hosting service provides franchisees with business support schemes such as logistics warehouse allocation, exclusive marketing activities and reverse return. It is worth mentioning that merchants do not need to re-publish, and the goods already sold in self-operated stores can seamlessly connect with semi-hosting services.
An experienced cross-border e-commerce seller said: “When most cross-border e-commerce companies are fully implementing the full hosting model, AliExpress’s launch of’ semi-hosting’ can be described as an innovative strategy.”
According to public information, AliExpress’s full hosting service is called “Choice” on the consumer side. Choice, which was launched in March this year, has brought about an increase in traffic and order conversion for merchants, and the order volume of the AliExpress platform has increased by 50% year-on-year.
The “semi-hosting” service launched this time also allows goods to join Choice, thus enjoying a series of related rights and interests, including the logo of Choice, the full postage policy and free return.
It is worth noting that in March this year, AliExpress launched the Choice service, which caused a sensation in the Korean market. In the first half of this year, AliExpress broke the record that the “Carrot Community” occupied the top spot in Korean shopping apps for three consecutive years and became the leader in Korean shopping apps.
In May this year, South Korean media reported that South Korean customs experienced the most serious “explosion” incident in history. The main reason for this explosion is the rapid growth of AliExpress’s recent orders in the Korean market. As of April this year, the monthly active users of AliExpress in Korea increased by 128% compared with the past two years, showing a rapid growth trend.
In addition, AliExpress is considering establishing a local logistics infrastructure in South Korea to achieve the goal of “same-day and next-day delivery”. It is understood that AliExpress began to provide customer service in South Korea at the end of last year, and promised to invest 100 billion won in logistics and marketing promotion. This move shows the ambition of AliExpress in the .
Post time: Aug-14-2023